Unibail-Rodamco-Westfield
Centrale & Whitgift Centres
The Brief
Unibail-Rodamco-Westfield entrusted us with the task of enhancing the online presence and community engagement for Centrale & Whitgift Centres in Croydon. They sought a partner to elevate their social media channels, spotlight retail businesses within the centre, and maximize footfall through strategic content development.
300+
Pieces of content
4M
Impressions
447%
Increase in engagement across social platforms
Our Approach
We started a collaborative journey with Centrale & Whitgift, focusing on comprehensive social media management and content strategy.
The team worked closely with the marketing team to develop strategies aimed at amplifying the presence of retail businesses and tenants within the centres. We developed engaging video content to showcase the unique offerings of each establishment, using the power of PEOPLE & story selling to build deeper connections with the local community.
In addition to ongoing social media management, we developed pre, during, and post-event content strategies to maximize awareness and drive footfall during events.
By leveraging our expertise in content creation and strategic planning, we aimed to create immersive experiences that resonated with the audience and encouraged community participation.