Creative Head x
Babyliss PRO
The Brief
Creative Head, in collaboration with Babyliss PRO, sought Creates UK's expertise in launching three new products within the hairstyling industry. They aimed to create a captivating campaign that not only showcased the innovative features of the new tools but also highlighted the artistry and creativity of professional hair artists.
12
Pieces of content
150k+
Organic views
Our Approach
We collaborated with Creative Head and Babyliss PRO to come up with a unique approach to the campaign. Instead of focusing solely on product features, we chose to leverage the power of story selling to strengthen the human connection to the brand.
Our strategy involved engaging four talented hair artists to create twelve pieces of social video content. Each video showcased the artists using the new tools to create unique hairstyles on different models.
Through scroll-stopping visuals, we aimed to convey the transformative power of Babyliss PRO products in the hands of skilled professionals.
By spotlighting the creativity and artistry of the hair artists, we sought to evoke an emotional connection with the audience, inspiring them to explore the possibilities offered by the new tools.