02. The Approach

Creative, Branding & Social

We initially sat down with Ratio Property to discuss their goals and ideal target audience. We then took them through our Brand Makeover where we put together everything from their brand values, ideal client profile etc and updated their visual identity to reflect their new branding.

Moving on to their social presence, we revised their online messaging and branding to match their new goals. And from the initial brand makeover, we put together a new content strategy that included what platforms and what type of content the brand needed to be creating for their audience.

Over the course of three months, our creative team liaised and created a mixture of photo and video content to be used across social platforms to attract their ideal target audience.