02. The Approach

Creative, Branding & Social

Getting to know a brand before we get started with any work plays a huge part of the process, so that’s exactly what we did with FAQ Fitness. We went through a brand discovery that covered everything from their brand story, their niche, and their ideal target audience.

From this, we were able to put together client personas that steered us in the right direction when it came to transforming the branding, content and social media strategy.

We completely revamped the visual identity of the brand, updated their social media platforms to reflect the new messaging and branding, and worked closely with them over a four-month period to create content that aligned with their goals.