We don’t know our ideal client 🙈

This is a bit of an honest post but if there is one thing we have been struggling with recently, it’s choosing a target audience and niching down 😩.

At the beginning of the year we chose to focus on Food and Beverage but Mr, (or Mrs😅) COVID put such a strain on the F&B industry we decided we wanted to make a change.

The blessing and curse of being in the industry we are in is:
✨ Blessing: We have the capability to help any and everyone
😩 Curse: It’s hard to narrow down to know who to help

So far we have had the privilege of working with coaches, fitness professionals, fashion brands, food and hospitality businesses, hair/beauty and skincare brands. The list goes on 😅 and it’s actually made it even harder for us because we enjoyed them all!

Have any of you guys dealt with this before and how did you choose a niche? We’re all ears 😂