Do you know the purpose of your content?

Do you know the purpose of your content?

This is definitely a trap we have fallen in to before😅

Focusing on posting content but not really thinking about the purpose behind it, the bigger picture 🖼

As business owners, we know that for the majority of us, the main aim of our content is to sell products/services.

But there needs to be a bigger purpose that your content serves...

🤔 Think about whether you want your content to:

⚡️ Educate people
⚡️ Inspire people
⚡️ Entertain people
⚡️ Or convert followers into loyal clients/customers

Once you’ve decided, put together a strategy with all of this in mind ✨